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Photo London abandons socially distanced fair to go online | The Art Newspaper

Decision “feels like natural progression for the market”, exhibitor says

Photo London will be digital-only this year Photo: © Graham Carlow, courtesy Photo London
Photo London will be digital-only this year Photo: © Graham Carlow, courtesy Photo London

Tom Seymour
24th August 2020

Photo London has decided to run as a digital-only fair after aborting original plans for a socially-distanced physical event at a new location during Frieze week this October.

The fifth edition of the fair was postponed in May to 7-11 October. With Somerset House, the fair’s home since its inception, already promised to the 1-54 African art fair that week, the fair planned to go ahead at Gray’s Inn Gardens, one of London’s largest privately-owned gardens, situated in the city’s Clerkenwell area.

Photo London planned to construct a semi-permanent tent within which exhibitors could welcome up to 300 guests adhering to social distancing, with masks and a strict one-way system. Photo London typically hosts around 100 exhibitors and has been successfully increasing th

The move to an online-only format will privately cause anxiety for some exhibitors already under huge financial strain after the pandemic effectively closed the art scene this year.

That being said, recent photography sales at the top end of the market have wildly exceeded expectations in the midst of the pandemic, with the recent sale of Richard Avedon’s 1955 portrait Dovima with Elephants creating headlines after a Christie’s auction conducted largely online.

e number of first-time gallerists from developing nations to sell works to collectors in London.

Exhibitors will now see their works put up for sale on the online sales platform Artsy, a fair partner. The decision to move the fair online was taken “following extensive consultation with stakeholders,” the fair said in a statement.

Read more here >>>> Source: The Art Newspaper Photo London abandons socially distanced fair to go online | The Art Newspaper